About

Trinity Diamonds started 10 years ago, home grown right here in Northeast Louisiana, when Shane Ware and Newt Goings realized that several people in the Monroe/West Monroe community were looking for a way to buy jewelry from an honest, reputable source, that wasn't sold at high marked up prices. They spent the next ten years refining their process and growing their customer base. In 2015, they determined it was time to establish a retail location so that they would be able to offer their diamonds and other fine jewelry to everyone in Northeast Louisiana. In October 2016, a decade removed from their first customer, Trinity Diamonds Direct was officially opened for business. 


At Trinity Diamonds Direct, we take pride in offering stunning diamonds and fine jewelry for prices at, and often better than, the industry wholesale price. We know that our customers are looking for honest, local people who care as much about them as we do our diamonds and jewelry.

So come visit us, take a look around, and see what we have to offer. And when you're ready to buy that ring you've been looking at, we'll offer you the best price in town and maybe even save you enough money to get that necklace you've been looking at as well.